New Horizons Ahead: Southland’s Property Market on the Rise
As we bid farewell to summer and ease into autumn, the property market continues to show steady growth. The latest figures from the Real Estate Institute of New Zealand (REINZ) highlight positive trends as we transition into the cooler months.
Market Overview
January 2025 saw a 17.5% increase in sales compared to last year, marking a strong start. Listings were at their highest level for January since 2015, offering buyers more choice while maintaining competition. Southland remains a standout performer, with a 7.2% year-on-year median price increase, bringing the median house price to $485,000. This steady trend signals ongoing strength in the New Zealand property market as we move into autumn.
Invercargill’s Market
In Invercargill, the median house price saw a slight adjustment last month, but the market remains steady with consistent sales. Our team reports strong demand, signalling a solid foundation for those looking to make their move. Southland’s affordability continues to attract first-home buyers and investors eager to capitalise on the region’s growth potential. These factors create a robust environment for sellers looking to list in the coming months.
Southland’s Strong Growth
Southland has emerged as one of New Zealand’s top-performing property markets, with the average asking price rising by 112.2% over the past 10 years, reaching $546,216 in 2024. Southland outperformed Auckland, which saw a 29.5% rise over the same period. This growth is driven by local economic stability and Southland’s lifestyle appeal.
With the long-term future of the Tiwai Aluminium Smelter secured, Southland’s economic outlook remains positive, reinforcing its attractiveness for families, professionals, and retirees. The region continues to offer an excellent balance of affordable living and access to a high quality of life.
Why List and Buy in Autumn?
While summer is often the prime selling season, autumn offers distinct advantages. Buyers, back from holidays and settled into routines, are serious and ready to act. Autumn’s crisp days and natural light enhance a home’s appeal during open homes, making it an ideal time for selling.
Buyers are typically more prepared, having refined their property search and financial plans. Sellers can present their homes at their best—warm, inviting, and full of natural light. The changing foliage adds a picturesque element, boosting street appeal.
Tips for Sellers in Autumn
As autumn approaches, sellers can make their home more attractive by maximising natural light, ensuring warmth, and tidying up landscaping with seasonal touches like autumn flowers. It’s also a great time to check heating systems. Simple upgrades, such as adding cosy throws or lighting a fire during open homes, can create a welcoming atmosphere. These small changes can help buyers feel at home and encourage a quicker sale.
Looking Ahead
Our team predicts continued growth in the coming months, driven by lower interest rates, ongoing demand, and legislative changes benefiting investors. The Southland market is expected to remain active, with strong competition from serious buyers.
At Professionals Invercargill, we’re here to help you make the most of this vibrant season. And with New Zealand Sales Agency of the Year – Southland at the 2025 RateMyAgent Awards under our belt, you’re in the best hands! Whether you're buying, selling, or investing, our award-winning team is ready to help.